Arbiter GUNDAM wrote:
Concerning the sacred cow: Do you think there's going to come a time when Marvel and DC will just have to shelve the greater part of their superheroes, most of whom, as you pointed out, were created in the 40s, 50s and 60s, and say, "Guys, we just can't keep going over these guys' stories. We need an entirely new cadre of superheroes."
No, I don't see that ever happening. DC is never going to shelve its most well-known characters, Batman and Superman, and you're never going to see Marvel shelve Spider-Man or the X-Men. These characters are their bread and butter and have become a part of American pop culture. Superheroes don't just exist in the vacuum of comic books anymore - they have to be multimedia powerhouses. Now you have both DC and Marvel being owned by major movie studios.
Agree w this. In addition to being cash cows these characters are cultural institutions AND modern western mythology/gods. No amount of clever marketing and introduction of new characters will completely supplant what are essentially, 20th century american Gods in the minds of modern people.