The end is nigh - Female Gunpla market burgeoning:http://www.yomiuri.co.jp/dy/national/T110301007125.htm
The article talks about how the market for Gundam/.etc model kits with men is more or less completely stagnant, so manufacturers have begun to shift their marketing focus to women.
An excerpt from the article:
"Chiyo, 29, became hooked on making plastic models in the summer of 2008, her interest piqued after watching a Gundam DVD at home. She decided to make a model of the popular character and purchased a kit at an electronics retail store."
Oh God, she was watching Destiny, wasn't she.